Leveraging Technology in Leadership Communication

This book examines how digital media can elevate or diminish a leader's influence, providing a framework for selecting and applying digital tools in communication with stakeholders. It explores the transitions in technology over human history, the value of leadership communication, challenges, and the role of followers in the digital age. It is intended as supplementary reading in organizational, leadership, corporate, and internal communication courses.

Format: Paperback / softback
Length: 144 pages
Publication date: 12 November 2021
Publisher: Taylor & Francis Ltd

Taking a comprehensive examination of the impact of digital media on a leader's influence, this insightful book offers a valuable framework for organizational leaders to select and effectively employ digital tools in their communication with stakeholders. Through a media ecology approach, the book delves into the historical transitions in technology that have shaped the contemporary digital communication landscape. It builds upon this foundation to explore the profound value that leadership communication holds in engaging employees and driving organizational objectives internally. Moreover, it highlights the importance of leaders leveraging digital platforms, such as social media or websites, to enhance their credibility and reach external stakeholders. The book meticulously examines various challenges to provide a realistic assessment of how leaders can navigate the complexities of digital communication successfully, fostering personal and professional growth. Furthermore, it explores an often overlooked dimension of leadership communication: followers. Drawing upon the principles of ethical leadership and the role of followers, the book concludes by examining guiding values for leadership communication in the digital age and forecasting emerging trends that will shape the future of leaders' communication strategies.

This book serves as an invaluable supplementary resource for courses in organizational leadership, corporate communication, internal communication, and undergraduate and graduate-level courses in these fields. Online instructor resources are available to enhance the teaching experience, including a one-sheet overview that outlines how to effectively integrate the text into a course, sample assignments, and discussion questions. To access these valuable support materials, please visit {URL}.

Dimension: 229 x 152 (mm)
ISBN-13: 9780367414993